نویسندگان :G.S. Dangayach and S.G. Deshmukh کلمات کلیدی:Manufacturing Strategy, Corporate Strategy, Order Qualifiers, Order Winners, World-Class Manufacturing Abstract The manufacturing function can be a formidable weapon to achieve competitive superiority. Through three case stud- ies, this paper observes the manufacturing strategy practices in select Indian organizations. The common aspects and dif- ferences between the example organizations are highlighted. A model is proposed linking the manufacturing competitive priorities and the action plan pursued by these firms. Introduction Turbulent and uncertain marketplaces throughout the world are the result of intense competition, changes in manufacturing management, develop- ments in manufacturing technology, environmental changes, rapid advances in information technology, developments in new processes and materials, open- ing up of economies, ...